Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including ...

[AR]T is a team-up with the New Museum that implants app-enabled art at Apple Stores around the world. Ben Davis August 15, 2019 Screenshot of Carsten Höller's project for Apple's [AR]T project. Image ...

Apple plans an ambitious expansion into foldables, smart home tech, budget Macs, and augmented reality devices in 2025.

Apple on Aug. 29 confirmed it acquired Akonia Holographics, a Longmont, Colo.-based startup that builds lenses for augmented-reality glasses, Reuters reports. Augmented reality enables a device — in ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that would ...

The future of Apple wearables just got dimmer as the company has canceled augmented reality glasses that would be able to pair with its devices. According to Bloomberg, Apple's AR glasses, codenamed ...

Apple (NASDAQ:AAPL) has shut down work on advanced augmented reality glasses that could be paired with its devices, Bloomberg reported Friday, according to people with knowledge of the move. The ...

FRANKFURT (Reuters) - Apple Inc has acquired Metaio, a German company whose technology melds real-world imagery and computer-generated elements into moving video presentations, according to a ...

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We recently published a list of 10 Best Augmented Reality Stocks To Buy Now. In this article, we are going to take a look at where Apple Inc. (NASDAQ:AAPL) stands against other best augmented reality ...