Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...
Call me Captain Obvious, but understanding your clients is critical to building a successful practice. (Yes, I know … “Thank you, Captain Obvious!!”) Two powerful tools that help achieve this ...
Manish Sood is CTO, Founder and Chairman of Reltio, a provider of cloud data services used by enterprises to create rich customer profiles. The economic shock and social restrictions brought on by the ...
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