Why CMOs Are Rewriting Their 2026 Budgets Around Creators

Creator partnerships are becoming the safest bet in an era of ad fatigue, signal loss and flat marketing budgets.

FinTech Leaders: The Creator Economy Doesn't Need Permission; It Needs Infrastructure

Creators are already shaping the future of commerce. Fintech's responsibility is to meet that reality with infrastructure.

Former Banijay Exec Unne Sormunen Named CEO of Finnish Creator Studio Tarinatalli: ‘We See This Moment as an Opportunity' (EXCLUSIVE)

Helsinki-based creator studio and production company Tarinatalli has appointed former Banijay executive Unne Sormunen as CEO and partner. "Tarinatalli is a talent-led creator studio built around the ...
Dexerto

Influencers take on AI deepfakes with their own creator protection agency

Two influencers, tired of their content getting stolen, took matters into their own hands and made their own creator ...
TheWrap

Creators’ Average Annual Income Is Less Than $45,000 Despite Industry Boom, New Report Finds

The creator economy may be booming, but most creators aren’t seeing the cash. A report from CreatorIQ published Wednesday found that brand and agency investment in creator marketing increased 171% ...

Snapchat launches creator subscription in the U.S.

Snapchat will let creators set their monthly subscription price.

ITV Studios Launches Studio 55 & Opens Up Library To Content Creators; Former Snap Exec To Oversee New Label

ITV said it will give brands and creators "unprecedented access" to its IP with a view to creating new and next-generation content under the auspices of a new label, Studio 55. ITV Studios unveiled ...