As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

Artificial intelligence (AI) is transforming how companies set prices—but experts warn algorithm-driven personalized pricing risks alienating consumers and inviting regulatory backlash. Subscribe to ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Real-time driving data means insurers can set premiums based on how people actually drive rather than estimated risk.

With today’s dramatic swings and imbalances in supply and demand, periods of high inflation, and now an array of tariffs, static pricing models are no longer tenable. Dynamic pricing is common ...

If you've ever seen a steep increase in the fare for an Uber to the airport on a Friday, or you've checked an item's cost on Amazon, only to see it has changed hours later, you might have experienced ...