A resilient data strategy must treat unstructured content not as archival noise but as a primary input into the enterprise ...

The European Union is trying to engineer a digital revolution. Through its European Strategy for Data, EU officials hope to create a “single market for data,” knitting together governments, businesses ...

Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, ...

Data strategies and modernization initiatives misaligned with the overall business strategy—or too narrowly focused on AI—leave substantial business value on the table. In partnership withThoughtworks ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Diversity, equity and inclusion (DEI) is a necessity for organizations aspiring to success. Beyond being an opportunity to create a more inclusive, innovative workplace, DEI is a way to produce strong ...

Imagine you are looking for a Caribbean vacation. There is a luxury resort brand you love, and you want to compare availability, prices, and amenities across locations. You could do your research ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Is data monetization the future of business success? It could be — if you empower business teams in a data democracy. Data monetization can be a game-changer for businesses across industries. And that ...

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...