Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Overview: Digital marketing books explain long-term strategy instead of short-lived tricks.Strong marketing relies on clarity ...

Digital marketing means advertising and selling products through various modes such as social media platforms, search engines, mobile applications, emails, websites or any digital marketplace. Usually ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must. A winning digital marketing strategy can ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...