MediaPost

Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager

The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...
ZDNet

Google revamps DoubleClick online marketing kit

Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their ...
adexchanger

DoubleClick Bid Manager

Google’s Q3 revenue rose 20% year over year to $16.52 billion, though it continued to see click volume rise (17% YoY) and cost per clicks fall (2% YoY). Google sites comprised about two-thirds of ...
MediaPost

Google To Automate Refunds For Ads Running On DoubleClick

Google plans to automate the refund process to advertisers running on DoubleClick Bid Manager who lose budgets to ad fraud on its platform. The technology will scan more than 180 automated filters and ...