Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. When it comes to launching a new business or pivoting an ...

Startups usually run at a deficit while designing and building the product. But companies are designed to make money, and over time, as unit economics and customer acquisition costs improve, you’ll ...

What separates a fleeting business idea from a thriving enterprise? The answer often lies in the business model—the foundation upon which every company is built. Yet, not all business models are ...

The consumer-to-consumer (C2C) business model is an e-commerce framework where consumers trade with each other directly, often mediated by a third-party platform or website. In this model, one ...

The on-demand business model is a dynamic commerce tactic whereby products or services are offered on an as-needed basis. The on-demand model, also known as “accessibility on demand,” is primarily ...