It may be unusual for someone to start a business in the midst of a pandemic, but according to early sales, Amira Ashley made the right call. Amira, a Vancouver resident who recently turned 10, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. TikTok has declared it “guava girl summer,” and we are so ...

If you’re like us, lip gloss is a staple in your makeup bag. Depending on the day or occasion, you might go for a simple clear gloss or something chocolately that glistens against your brown skin.

The other day at Kimara Ahnert’s makeup and skin care studio on Madison Avenue, Sloane Kratzman, 12, was sitting in a chair, having blush applied to her cheeks, her legs dangling above the floor. She ...

The start of holiday season means many things, but beauty-wise, it means the weather is about to send several months of chapped lips your way. From now until spring, expect to tote at least one lip ...