I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...

In recent years, there’s been a noticeable shift in how small and midsized businesses (SMBs) approach marketing. After years of outsourcing to large, impersonal service providers, many are ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing tactics ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Advertising veteran Ryan Hudson announces ZeroClick, a new ad software that incorporates artificial intelligence. “I guess I had not saved the day and figured out how a local advertising-supported ...

ARLINGTON, VA — BIA Advisory Services‘ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the ...