I know 2026 is a big political year. That’s why I am proposing that next year, local newsrooms put out mandates that newscast producers can no longer run national political packages “as is” in ...
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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
When FCC Chairman Brendan Carr appears before the Senate Commerce Committee on Dec. 17, Democrats will likely spend their energy projecting. After years of colluding with Big Tech to censor ...
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...
A proposed merger that would form the biggest local TV company the country has ever seen risks driving up monthly TV bills for tens of millions of Americans, undercutting President Donald Trump’s ...
Before cable news channels gave us all the news all day long, it was the local news that was the lifeblood of American journalism. National stories were essential, and the meat and bread of ...
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