Breakthrough product innovations are more than a blip on the consumer’s radar, they have staying power, and they capture the ...

Sachin is a Product Innovation Leader at Twilio passionate about coaching, public speaking, writing, and most importantly, making an impact. Today’s rapidly evolving business environment requires ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Product design is in a moment of profound change and redefinition as technologies like artificial intelligence (AI) and spatial computing dramatically affect computing experiences. AI, especially, may ...

In the early 1980s, Atari shelled out $21 million for the video rights to Steven Spielberg’s blockbuster film E.T. the Extra-Terrestrial. The company spent another $5 million on a flashy marketing ...

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...