Service area pages are website landing pages that promote the locations to which a business travels to serve its customers. They are sometimes also known as “city landing pages.” When properly ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

In this era of online marketing, a landing page is not a luxury, it's a necessity. In most cases, the difference between closing a sale and having a consumer choose a competitor can be chalked up to ...

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

What's the difference between a microsite and a landing page? Are they synonymous terms, or do they serve different purposes? We asked the experts. If you want to market an individual product, service ...

Think of them as a focal point in your audience’s journey to do what you want them to do. Each landing page is tailored to both market and sell visitors on taking the action you want them to, whether ...

Not everyone has the time or inclination to build and maintain a full-fledged web site. If you're just looking for a simple way to unify all your online profiles, these personal landing pages are a ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...