Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

When creating a marketing campaign you shouldn't that assume all your customers are alike. What appeals to a 19-year-old Asian-American art history major may be completely different from what appeals ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...