In this tutorial I show you how I create a soft blue and green smokey eye from start to finish. I walk you through prepping ...

Jennifer Lopez is getting slammed for the new Instagram video she shared of herself putting makeup on before the gym. Read ...

In this lash tutorial, Sonjdra, a makeup artist based in Vancouver, Canada, shares tips and techniques for achieving ...

Huda Kattan, the Huda Beauty founder, faces global backlash after sharing an Iran video, sparking debate over influence, activism, and misinformation.

Huda Kattan, founder of Huda Beauty, faces global backlash over pro-Iran and antisemitic conspiracy videos while her brand continues to thrive.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. Beauty, like so many other industries, is always evolving. For ...

A simple fallen eyelash holds centuries of tradition and symbolism. This quiet ritual transforms an everyday moment into one filled with hope. Originating from folk customs in Britain and Ireland, the ...

There are lots of things I expected to change during perimenopause - fluctuating hormones have a lot to answer for. Sagging skin, meno belly, brain fog... but my eyelashes? I didn’t expect those to be ...

The last thing our make-up routine needs is another high-maintenance mission. This year alone, we've seen the tired-makeup trend as well as siren eyeliner and doll-like makeup all over our FYP.

When it comes to first impressions, we often think that it's usually features like a smile, what outfit you're wearing, and how much you're able to maintain eye contact during conversation that people ...