A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

What makes Vivek Shah's story resonate so deeply is that his commitment to quality and alignment extends far beyond the realm of algorithms. Alongside his demanding role steering Gauge AI, he is the ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

In what can be called a move designed to curb “political rage bait” and improve content quality in users’ X (formerly Twitter ...

The popular short form video app has a new corporate structure in the United States, which could result in some changes for ...

AI is ubiquitous now—from interpreting medical results to driving cars, not to mention answering every question under the sun ...

For a project in Bangladesh, Prof. Mushfiq Mobarak and his team used machine-learning models applied to mobile phone records ...

The rise of AI has given us an entirely new vocabulary. Here's a list of the top AI terms you need to learn, in alphabetical order.

Governments across the world want AI to do more of the heavy lifting when it comes to public services. The plan is apparently ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Inspired by the natural curiosity he saw in animals, MLD Assistant Professor Aran Nayebi and his CMU colleagues created a ...