We've been hand building custom fishing rods in the U.P. of Michigan since 2017. Our rods have been developed, refined with, and trusted by pro walleye and bass anglers, the top fishing guides of the Great Lakes, and the best customers in the world. With over 315,000 customizable combinations, you can build your new rod to your exact specifications. Choose your rod length & action, thread color, handle type and style, even add your name with a custom sticker. We also have pre-built models that a